it all began when.....

the verdi story....

The concept behind the Verdi Organic Towel range came from Susan Maher. 
"I spent 12 months researching, trying and testing similar products from Europe, North America, Asia and Australia. Eventually, I found the perfect environmentally friendly alternative to the cotton bath towel".....
"The quality and life span of Verdi towels is 30% superior than any alternative on the market.

If indeed there is an alternative on the market as Verdi Towels   (100 x 150 cms) are unique in size.

Susan lives in Dublin, Ireland with her husband Ivan and two teenage children.

can't face the laundry?

Go Laundry-Free

Get out of the laundry room and back to what's important.

the tyranny of the damp towel

"For as long as I can remember towels, particularly damp towels have always disrupted the harmony of family life. As a teenager, leaving damp towels lying on the bedroom floor would send my mother into a fit of hysteria! I didn't care! I didn't have to wash and dry them.

Unfortunately, history has a habit of repeating itself and I now find myself in a similar position!"

verdi towels and holidays

"On our annual family holiday in 2018 to our favourite Mallorcan gem hotel it struck me how regularly hotel guests change their room and pool towels with so little regard for cost, labour and the environment. On calculation, I estimated that each guests' extravagant use of towels must cost the hotel  approximately 5 euro per double room per day. I was staggered by the waste of money and the damage to the environment.

"On a visit to a hair dressers in Palma I was introduced to small organic towels which towel dried hair and were then disposed of after one use only. A novel and very convenient concept. I couldn't help thinking, however, that a one use only towel was very wasteful".

 stop wasting money and damaging the environment?

Verdi Towels are cost effective and make environmental sense.


companies staying clean by going green

  • The Guardian Newspaper. 
  • Inditex, the biggest fashion group in the world, operates over 7,200 stores in 93 markets worldwide.m (Zara, Zara Home, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterique.) 
  • Danone/Evian.
  • L'Oreal.
  • Mars.
  • Coca-cola company.
  • M&S.
  • Pepsico.
"One of the first conditions of happiness is that
the link between man and nature shall not be broken"
Leo Tolstoy, One of the greatest authors of all time. 

it all comes out in the wash, or does it?

"Towels in regular use in the Hospitality and Healthcare industries must be washed with bleach in temperatures as high as 150 degrees and leave an unpleasant toxic odour on fresh towels. These toxins have a negative effect on lungs, skin and eyes".

Verdi Towels are one person use only. They can be used up to 10 times by that one person and then be composted, recycled or washed in a delicate cycle to prolong use. Effectively this means each towel could cost as little as only 50 cent or less depending on the individual. This is a small but significant step towards saving our environment.

laundry 'itis' syndrome?